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THE EFFECTS OF PERCEIVED COMMUNITY COMPASSION ON CONTINUED COMMUNITY PARTICIPATION IN TOURISM DEVELOPMENT: FROM THE PERSPECTIVE OF PSYCHOLOGICAL CONTRACT |
XU Xing-an, XUE Kai-ni, WANG Li-lei |
College of Tourism, Hainan University, Haikou 570228, China |
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Abstract Grassroots community's positive behavior has been regarded as an essential factor related to successful tourism development, since residents' supportive behaviors like recommending and protecting the destination, advice for local tourism industry, helping tourists and tolerating the negative influence of tourism development, benefit the community in all aspects. This research collected data through the questionnaire survey, and withdrew 243 effective copies finally. Self-report data from residents who had participated in the tourism development of Fengtang, a community located in Haikou City, Hainan Province were analyzed via PLS. Findings indicated that:1) Three perceived community compassion factors (i.e. economic, institutional and relational compassion) have positive impacts on continued community participation. 2) Perceived economic compassion is positively related to transactional psychological contract; perceived institutional compassion is positively related to both transactional and relational contracts; perceived relational compassion is positively related to relational psychological contract. 3) Both transactional and relational contracts are positively associated with continued community participation. 4) Transactional psychological contract mediates the relationship between perceived community compassion (i.e. institutional and economic compassion) and continued community participation.
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Received: 16 September 2020
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